“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffet
The three most important rules of sales pricing strategy are: 1. Never sell below your cost. 2. Never Sell Below Your Cost. 3. NEVER SELL BELOW YOUR COST! –Graham Likeness (with a tip of the hat to Mel Brooks)
Always make it easy for people to give you money. -Graham Likeness
Perception rules. You are what you are perceived to be by your customers, in every occurrence. Your storefront, your staff, your parking lot, your trucks, your invoices, and your reception area. Not just the places you’d expect, such as advertisements, your website, or your showroom. They all say something to your customers about how you …
Before you do business with a company, ask yourself three questions: Do you like them? Do you respect them? Do you trust them? Anything less than 3-out-of-3, you should walk away.
You think it would be obvious, but I’m reminded every day that it’s not. The sooner you invoice, the sooner you’ll get paid!
“For the great majority of mankind are satisfied with appearances as though they were realities. And are often more influenced by things that seem than by those that are.” Nicolo Machiavelli